Loyalty Marketing Coordinator
3.
8 Claysburg, PA Claysburg, PA Full-time Full-time Loyalty Marketing Coordinator 13491 351 Sheetz Way CLAYSBURG, Pennsylvania Full-Time 1st Shift Hybrid Job Description OVERVIEW Responsible for facilitating omni-channel digital communications while being instrumental in enhancing brand awareness within the digital space as well as driving customer traffic.
Working closely with the Loyalty and consumer digital teams, this role will ensure digital marketing initiatives employ best practices and support business objectives.
RESPONSIBILITIES (other duties may be assigned) 1.
Optimize quality, relevancy and timeliness of communications while streamlining processes.
2.
Monitor current digital and loyalty marketplace, track competitors, and contribute to customer relationship management and loyalty strategies.
3.
Define and analyze key performance indicators to assess campaign effectiveness.
4.
Manage and maintain overall system, content, communications, programs, offers and integrations 5.
Execute digital campaigns across multiple channels including, email, mobile, social and interactive surveys 6.
Make recommendations to leadership regarding opportunities to increase customer acquisition, engagement and brand awareness in accordance with Brand Strategy 7.
General system maintenance responsibility as it applies to marketing software.
Understanding and maintaining integrations with other customer facing systems.
8.
Understand Brand's customer segmentation and prioritization along with key attributes for communication 9.
Partner closely with loyalty team to build a deep understanding of customers and their needs; apply thoughtful data-orientated, segmentation approaches to effectively reach them QUALIFICATIONS Education Bachelor's degree in Marketing, Technology or a related field required Experience Minimum 3 years experience in Marketing or a related field required Experience with data analytics required Knowledgeable about loyalty industry trends and competitive analysis required Licenses/Certifications None required Tools & Equipment General Office Equipment ABOUT SHEETZ:
Since 1952, Sheetz, Inc.
has served up top-tier convenience and customer service to its communities at the intersection of food and convenience.
The family-owned company continues to experience limitless growth resulting in over 675 locations in Pennsylvania, Ohio, Virginia, West Virginia, Maryland and North Carolina (Michigan coming soon!).
Our mission at Sheetz has been to meet every need of a customers on-the-go, from gas to snacks and everything in between.
Of course, things have changed over the course of over 70 years.
We like it that way, because we understand that innovation is the key to good business.
Life is faster and busier, and customers expect us to be there when they need us most.
One thing that always will remain the same is our commitment to Total Customer Focus, valuing and embracing our employees at a high-level, and supporting the communities in which we operate.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
8 Claysburg, PA Claysburg, PA Full-time Full-time Loyalty Marketing Coordinator 13491 351 Sheetz Way CLAYSBURG, Pennsylvania Full-Time 1st Shift Hybrid Job Description OVERVIEW Responsible for facilitating omni-channel digital communications while being instrumental in enhancing brand awareness within the digital space as well as driving customer traffic.
Working closely with the Loyalty and consumer digital teams, this role will ensure digital marketing initiatives employ best practices and support business objectives.
RESPONSIBILITIES (other duties may be assigned) 1.
Optimize quality, relevancy and timeliness of communications while streamlining processes.
2.
Monitor current digital and loyalty marketplace, track competitors, and contribute to customer relationship management and loyalty strategies.
3.
Define and analyze key performance indicators to assess campaign effectiveness.
4.
Manage and maintain overall system, content, communications, programs, offers and integrations 5.
Execute digital campaigns across multiple channels including, email, mobile, social and interactive surveys 6.
Make recommendations to leadership regarding opportunities to increase customer acquisition, engagement and brand awareness in accordance with Brand Strategy 7.
General system maintenance responsibility as it applies to marketing software.
Understanding and maintaining integrations with other customer facing systems.
8.
Understand Brand's customer segmentation and prioritization along with key attributes for communication 9.
Partner closely with loyalty team to build a deep understanding of customers and their needs; apply thoughtful data-orientated, segmentation approaches to effectively reach them QUALIFICATIONS Education Bachelor's degree in Marketing, Technology or a related field required Experience Minimum 3 years experience in Marketing or a related field required Experience with data analytics required Knowledgeable about loyalty industry trends and competitive analysis required Licenses/Certifications None required Tools & Equipment General Office Equipment ABOUT SHEETZ:
Since 1952, Sheetz, Inc.
has served up top-tier convenience and customer service to its communities at the intersection of food and convenience.
The family-owned company continues to experience limitless growth resulting in over 675 locations in Pennsylvania, Ohio, Virginia, West Virginia, Maryland and North Carolina (Michigan coming soon!).
Our mission at Sheetz has been to meet every need of a customers on-the-go, from gas to snacks and everything in between.
Of course, things have changed over the course of over 70 years.
We like it that way, because we understand that innovation is the key to good business.
Life is faster and busier, and customers expect us to be there when they need us most.
One thing that always will remain the same is our commitment to Total Customer Focus, valuing and embracing our employees at a high-level, and supporting the communities in which we operate.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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